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BI Nutraceuticals: Betsy Fallon

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By: Sean Moloughney

Editor, Nutraceuticals World

BI Nutraceuticals, Long Beach, CA, has hired Betsy Fallon as west coast regional sales manager. She will be responsible for supporting and expanding BI’s position with west coast customers, as well as growing the company’s customer base within the region. Ms. Fallon previously served as U.S. sales manager with Martin Bauer, Inc.

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